Freight Technologies Makes Bold $20M TRUMP Meme Coin Bet Amid Rising Tariff Concerns

Freight Technologies Inc., a cross-border logistics firm specializing in U.S.-Mexico freight transportation, has taken the crypto world by surprise with its latest move: the company plans to allocate $20 million in stock to purchase TRUMP meme coins, echoing MicroStrategy’s well-known crypto treasury strategy.

But this controversial decision appears to be less about cryptocurrency enthusiasm and more about strategic positioning amid growing trade tensions.

Why Freight Technologies Is Investing in TRUMP Tokens

Despite the meme coin’s association with political and market controversy, Freight Technologies’ investment in TRUMP isn't primarily driven by digital asset trends. Instead, the company’s press release highlights a strategic response to looming U.S.-Mexico tariffs that could seriously affect its operations.

CEO Javier Selgas emphasized Freight’s core mission to "promote productive and active commerce between the United States and Mexico," adding that the inclusion of Official TRUMP tokens serves as a tool to advocate for fair and balanced cross-border trade.

A Political Power Play Disguised as Diversification?

While the announcement briefly references interest in AI and Web3 technologies, the bulk of Freight’s rationale focuses on geopolitical and economic dynamics. With the U.S. poised to potentially reintroduce tariffs on Mexican goods, Freight’s business model deeply tied to Mexican trade, stands at risk.

The company has not directly appealed for tariff exemptions, nor has it publicly requested a carve-out. However, speculation is growing that this $20 million TRUMP token buy might be a strategic nod toward currying favor with former President Donald Trump, under whose administration, tariff policies are expected to tighten again.

Notably, past reports have alleged that crypto firms making sizable political donations received favorable treatment, sometimes with contributions as low as $100,000. Freight’s investment dwarfs that figure, raising eyebrows about potential motivations behind the scenes.

Mixed Reactions and Market Impact

Freight’s stock plummeted more than 20% after the press release gained traction on May 1 within crypto communities on social media. Critics argue that the investment could be risky, speculative, and potentially damaging to shareholder confidence, especially as it’s largely positioned as a strategic tool rather than a financial hedge.

The firm did mention the move as a method to "diversify its crypto treasury," but the statement was brief, and financial diversification seemed secondary to trade and tariff positioning.

Freight Technologies Stock Price. Source: Google Finance

Will Other Companies Follow Suit?

Freight Technologies may be the first to make a MicroStrategy-style move with TRUMP tokens, but it may not be the last. As more companies explore blockchain-based strategies to hedge geopolitical risk or gain influence, meme coins could become unlikely tools in corporate playbooks.

Whether this bold move proves to be visionary or misguided remains to be seen, but it's certainly a storyline worth watching as crypto, politics, and global trade continue to intersect in unexpected ways.